The company registered name is “Mzilin Enterprise”, Company Reg No: 2014/169821/07, trading as “JUST SHOES”. The business was established and registered in August 2014 with the focus on mobile shoe shining of leather products, beautification and maintenance of shoe appearance including sneakers. This initiative strongly supports youth employment/ empowerment through the transfer of small enterprise business development skills.

As the Director of Just Shoes. My exposure to the shoe shine business mainly emanates from my international travels, hotel experiences as well as South African operated airports.

The research conducted during the planning phase dictated that shoe shine can be experienced outside the confines of formal environments thereby lending its impetus to high mobility nature. Environments such as funerals, weddings, conferences, private functions and corporate events are the right platforms to service guests providing a warm welcoming treat, style, elegance, comfort and ambiance whilst paying a respect to all invited patrons.